To store information from a cell in the database, you can use this ODBC store action provided that a ODBC connection is created. Below is an example of how the ODBC store action can be used against a Web sample app database which is included with the Certify client installation.
Note that this database is defined as an ODBC data source by default on any machine where Worksoft Certify is installed. If you are using a different database, an ODBC data source may need to first be defined.

The process step can be created without a username and password for this SampleApp database.

The results will be as follows:

For more information about how to create an ODBC Data Source, please see:
For more details (with screenshots), please also see http://www.truthsolutions.com/sql/odbc/creating_a_new_odbc_dsn.htm